Taking on consumerism ahead of the incoming holiday season.
To coincide with the annual madness of Black Friday shopping, LA's industrial metal unit Oddko shared their new single, Siren Song, an effort aimed at providing a commentary on the drastic societal dynamic of consumerism. With the holiday season right around the corner, Oddko's efforts come at the right time with a striking VFX video by band frontman and award-winning director and motion designer Giovanni Bucci (Korn, Jane's Addiction, Fleshgod Apocalypse). Musically, it drives home the message through a collision metal and electronic textures that hit hard from the get go with an anthemic set of choruses that follow. The sinister opening chants are apt in introducing the apocalyptic soundscapes present here, the likes of which pair well with the intentionality of the wordplay.
Bucci comments on the track:
"'Siren Song' is an observation on how our consumerist society has tricked us into believing that accumulating a mass amount of products equates to a better life. We’ve been deceived by salespeople to believe that we must consistently buy new products - albeit these products often being produced to a subpar standard, henceforth forcing us into a cyclical system of repurchasing, which results in a large amount of it sitting in landfill, polluting our planet - to stay relevant within society. This leads to us overworking ourselves in order to indulge our materialistic habits, therefore, causing us to buy these products with not only our money, but with our life too.
The track’s title and theme is inspired by the Greek Mythology tale of Odysseus and the Sirens. This is a story in which a man falls under the beguiling spell of the Sirens, whose sole intention is to lure innocent sailors to their early graves for their own benefit. The Sirens represent distraction and deception; two tactics that eerily mirror those used in modern day commercialism.
'Siren Song' is a criticism of consumerism, so releasing it on Black Friday, a day that’s arguably the epitome of consumerism, felt like a natural fit. After hearing this track, we hope some people ask themselves, “do I really need this? How many working hours of my life will it cost me?”. That simple line of questioning will surely help your pockets, your life and the environment. Humans are powerful; it’s time we push materialism out of the driver's seat and take the wheel ourselves."
Stream Siren Song below or in your platform of choice HERE.